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Rihanna’s Debut Cosmetics Line ‘Fenty Beauty’ Named Innovation Of The Year

Rihanna’s Fenty Beauty Campaign Celebrates Diversity

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Rihanna’s make-up brand, Fenty Beauty is moving forward sooner than expected. This is another win for the brand as Time Magazine names Fenty Beauty as one of the 25 Best Innovations of the Year 2017.

Preparing to release a red liquid lipstick called ‘Stunna Lip Paint’, Rihanna spoke to the magazine about her love for challenges and fun to keep making it big in the industry.

READ: Rihanna’s Fenty Beauty Campaign Celebrates Diversity – WATCH!

“Makeup is like a secret weapon,” pop superstar Rihanna told Time magazine. “It can go from very subtle to a complete transformation.”

“It was important that every woman felt included,” she said of Fenty Beauty, which launched in September with 40 shades of foundation and a diverse array of makeup models, noting that she had “100% involvement” in the development process, alongside parent company Kendo.

Foundation for all. 40 shades. What's yours? #PROFILTR #FENTYBEAUTY

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on

Now Rihanna is focused on launching new Fenty Beauty collections on November 23 and taking her brand to the next level. “I love challenges,” she says. “So I’m going to continue to have fun and push the boundaries in this industry.”

Rihanna’s Debut Cosmetics Line ‘Fenty Beauty’ Named Innovation Of The Year

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