Open Letter To Ajanaku, Oberz And EMG
If you don’t know Ajanaku, let me take you down the memory lane and tell you a little thing about him. Ajanaku was a student of the Federal University of Agriculture Abeokuta. A young talented dude who was always killing shows and events on campus with his lyrical content and super marvelous husky voice perfect for rapper. He was a dude who wowed the audience at an Etisalat show where artistes like Wande Coal and Olamide performed which means he has shared the stage with Legendary artistes.
He was the fans favourite on campus as there was no other artiste that could deliver like Ajanaku. Months passed and his single Agbelebu was super lit. I can listen to Agbelebu over and over again. Great lyrical content. Amazing flows and delivery. Ajanaku soon became a guy we were hoping to hit it big in the music industry and give many indigenous rappers a run for their money.
Now he’s with Echo Music Group. He released another single titled Jonzing which wasn’t what the fans wanted but they loved it cause it was a freestyle single. Ajanaku then shocked everybody with a great single titled Pain. Pain was a cover to Charlie Puth and Wiz Khalifa’s See you Again. What an amazing job Ajanaku did to that track combined with a great work from Oberz (who was once called Funaab’s Chris Brown). Pain video even made our hearts melt like wax as Mattmax brought his A game into directing the video and getting a good location.
Ajanaku and Oberz are talented artistes but seems EMG are stalling the progress of both artistes. After Pain, both artistes have not delivered anything meaningful. Plenty Blessing was average, Thank You was ordinary and Shabba was worse. Ajanaku apparently wasted Shabba’s beat and work from Kiddominant while Oberz didn’t do anything good on Masterkraft’s production with Thank You.
After many months without anything from both artiste, we suddenly saw Pain Remix with the Legendary Ancestor (9ice). We all thought it was time for Ajanaku to get into the music scene though pain remix didn’t sound too nice as Pain was over a year before he’s bringing the remix.
Ancestor did a great job as expected on the remix but a quick question for Ajanaku and EMG is “Who featured who on pain remix as the whole song depended on dexterity of the Ancestor”. The most painful part was Oberz doing a voice cameo of 10 seconds. Please what is that? Who sings for 10 seconds on a song of 3:52 minutes.
Where’s the talent in Ajanaku and Oberz? To be at the top, you have to bring your best daily which means your best is not even your best. Is Ajanaku another Oladips? Sometimes talent is not enough to stay ontop. Consistency is key and that is what they lack.
EMG is a label that can invest in their careers but lack good management. Money isn’t just all it takes to stay on top in music.
If you can’t write your songs anymore, invest in song writers. The saddest thing is seeing a rapper who was said to be better Olamide as he was progressing go down daily in his music career. Can Ajanaku even manage the little fame he has?
After evaluating his progress since he joined EMG, it’s crystal clear EMG isn’t the right label for him as they lack proper management and music ethics.
Oberz!!!! I don’t even know if you’re an artiste anymore. Few months under your record label and you’re twice the stature of Rick Ross. How can you write songs when you’ve concentrated on food and stomach infrastructure other than music. What happened to the guy who was said to be the best vocalist in FUNAAB? You already made history as the only artiste to do a voice cameo on a track. What an achievement?
To EMG’s management, if you can’t manage two talented artistes then what is your usefulness is the music industry? Sack all your staffs, employ sensible and good ones. Talents promotes talents. You can’t work with dullards and expext them to give you the best. Even Speed Darlington has a hit song to his name so what’s wrong.
I really think all this is evaluated and we get to see the once talented Ajanaku and Oberz again.
From a concerned Fan