Can We Stop Payola In Nigeria? | #FactsOnly
Payola means paying money to get your music played -Osagie Alonge
Payola, in the music industry, is the illegal practice of payment or other inducement by record companies for the broadcast of recordings on commercial radio in which the song is presented as being part of the normal day’s broadcast.”
Payola may not be a totally bad practice in music business, depending on the platform’s business model.
Radio and TV stations do not take money to showcase content while online platforms like Notjustok charge to play artistes songs.
Payola is a major with creativity in the music industry because some artistes and record labels can afford to pay OAPs and DJs to spread some songs that are not good enough while some really great music don’t get enough airplay.