Canon sets another significant milestone in its overall growth strategy with the launch of its operations in Nigeria with the goal of enhancing its business in the African continent and strengthening its in-country presence and focus.
The dedicated entity in Nigeria has been set up to further reinforce the company’s ‘closer to customer’ strategy in West Africa region. Canon Nigeria Imaging Solutions Limited will provide value added on-ground marketing and sales support to new and existing partners and customers meeting their demand in the rapidly evolving Nigeria market
The presence in Nigeria will also provide Canon the opportunity to gain in-depth reach across Africa, and to better understand the changing market dynamics and customer demand.
The newly set up entity will be under the directives of Canon Central and North Africa’s office in Dubai and will include two Country Managers who will oversee the provision of on-ground support to Tier 1 distributors across the country. This is in addition to a dedicated Sales planning manager, based out of the Canon office in Dubai, who will be responsible for all Tier 1 operations across West African markets.
CCNA also intends to appoint five Channel Account Managers in the country in 2017 to support its Tier 2 Dealer network, and enhance the brand presence and visibility in the market.
Roman Troedthandl, Managing Director of CCNA, said: “Strengthening our operations in Nigeria is a testament to our commitment to invest in African markets and provide the best possible services to our customers and partners in the region. We will further enhance our network of distributors and partners in Nigeria and across West Africa. The market has seen substantial growth in the past, and has tremendous potential for further growth.
“Nigeria, with the largest population of over 180 million within Africa and the high MASH growth potential, is a key market for Canon. It is an important hub in Industrial & Production Printing segment, and has a thriving film industry – all of which Canon can support through our value added services. Our goal is to extend our services to the largest number of customers possible by being closer to them.”
To cultivate strategic business partnerships Canon has strengthened its regional network and presence by partnering with Tenaui Africa Ltd to open its dedicated showroom for B2B solutions in Nigeria.
Canon also has a long standing partnership with MFI International group for the distribution of Canon products, after sales services and MPS solutions across Sub Saharan Africa.
With Canon’s global document imaging solutions, Tenaui and MFI’s local expertise, clients from the Nigeria market will benefit from maximization of resources, improved delivery and acceleration in productivity
Canon has also partnered with Jamaica Trading, IT World and Technology Distribution for CE & IT Channel; Taichi Holdings as Selphy Specialist partner; C2S as Pro Video Specialist Sales and Service Partner; MACET Ind. for Retail Channel and Ensure as B2C Service partner. These partnerships reflect Canon’s focus on the growing market in Nigeria.
Over the years, Nigeria has pursued economic reforms to enhance the management of public finance and make business regulations more efficient. With GDP (PPP) of around US$1.0 trillion, the economy recorded a compound annual growth of 6.2%.