Following several reports that Twitter is on the brink of being sold, the company’s stocks increased up to 21 percent on Friday. According to CNBC, potential buyers like Salesforce, Google, Verizon and other top tech companies are interested in the data that is generated by the company’s active users.
So far, this year has been a turbulent one for Twitter with 30 percent drop in stocks. Experts observed that it is due to a decline in user growth and weak ad revenue in the last two years. Most advertisers now prefer Facebook and a great number of people find it difficult to use Twitter.
Some industry analysts observed that Salesforce will be the best fit if it eventually acquires the company. Even though Google or Salesforce is yet to release any official statement up to this moment, Salesforce’s chief digital evangelist, Vala Afshar made known his opinion about Twitter in a tweet.
1 personal learning network
2 the best realtime, context rich news
3 democratize intelligence
4 great place to promote others
— Vala Afshar (@ValaAfshar) September 23, 2016
The company has been struggling to meet up with newer social media sites since Jack Dorsey became the CEO two years ago. In a recent move, social videos were introduced as a result of deals like the National Football League games on Thursday nights which has a slight positive effect to its previous state.
The oncoming general election debates are set to be live-streamed on Twitter. There are speculations that the acquisition deal could be finalized before the year runs to an end.