Top non-profit organisation Truth in Advertising Inc. dedicated to fishing out deceptive marketers are currently hunting down the Kardashian clan over claims that they are cheating and deceiving consumers by not declaring the truthfulness of their relationship with the companies whose products they campaign for on their Instagram pages.
According to Page Six, a legal letter was sent to the matron of the family, Kris Jenner, and her lawyer, saying, “We have found that members of the Kardashian/Jenner family are engaged in deceptive marketing campaigns.”
Page Six adds that the corporate watchdogs came to this conclusion after reviewing the Kardashian sisters accounts and found “a plethora of posts that do not clearly or conspicuously disclose their relationships with the companies being promoted in the posts as is required by federal law.”
These companies lists 27 companies allegedly paying the sisters for social media ads without recourse to the Federal Government. The companies include Puma, Calvin Klein, JetSmarter, Fit Tea, Estée Lauder and Karl Lagerfeld.
Here’s Truth in Advertising Inc.’s mission:
“Each year, American consumers lose billions of dollars as a result of deceptive marketing and false ads. These run the gamut from blatant lies and fraudulent scams to subtle ploys intended to confuse and mislead. Not only do these tactics impact us as consumers, but a mind-boggling amount of money is misdirected in our economy as a result of deceptive marketing. All too often, companies with quality goods and services lose out to businesses premised on false marketing campaigns.”
Now, the corporate watchdog, which had successfully hunted down companies in the past, have placed the Kardashians on a hot seat.
However, they have given the Kardashians until Wednesday to come clean on the alleged scams or they would face the wrath of the Federal Trade Commission.
Only in March, the sisters were slammed with a $180 million lawsuit for refusing to promote the Hillair Capital Management owned makeup line.