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Tyra Banks, supermodel, America’s Next Top Model host, short-lived talk show personality, and now Stanford graduate professor. Banks is set to teach a class to 25 lucky MBA students on the art of the Personal Brand, Fashionista points out.
The class, actually titled “Project You: Building and Extending Your Personal Brand,” is all about helping students “understand how to build, broadcast, maintain and protect their personal brand,” according to the course’s description.
The class will last two weeks and will require students to ask life’s big questions, which reportedly include the following:
“Why do you need a personal brand? How do you differentiate yourself and create a brand identity and strategy? How do you use social and traditional media to enhance your brand effectively as well as measure the metrics of social media responses?”